![]() In the instance of mobile apps, most organizations choose the emblem part of their logo, or often a defining feature of their brand or service they provide, to be the icon. It helps the viewer to simplify thought and make fast connections. When people see it, the icon should create an immediate understanding of what the creator/business/website means to express. Icons are meant to convey abstract thought and they artistically summarize an action or operation- they represent what is being offered. ![]() The wordmark tells directly what the related content is associated with, in case visual familiarity with the emblem fails. Since most profile photos on platforms like Facebook are square or circular, it is common practice for emblems to be designed for use on social media.Ī wordmark is exactly what it sounds like – the brand’s words, usually the company name, in an immediately-recognizable, distinct typeface that, even without images can be used to identify the brand. The emblem signifies a specific characteristic or quality about the company and can be used to identify the company on its own.Įmblems are more significant of brand identity, so they tend to have more detail in them than icons in order to distinguish branded content from action buttons in an app or on a website. For us, it’s our “pointer” which appears in our full logo or stands alone in usage on social media, stickers, and collateral. When both a wordmark and emblem are used to create a logo either element can be used individually, but are not the brand’s logo (unless great success has happened and the brand can drop the wordmark, like Starbucks).įor many brands, Rock Paper Simple included, an emblem is created to further identify the company and it becomes the mark of that organization. It conveys a much larger message than you may have thought!Ī logo can be just an emblem, just a wordmark, or it can encompass both – often the formula for a strong visual brand identity is emblem + wordmark = logo. A logo is a powerful representation of your business. They should inspire an immediate recognition of the company’s brand, core values, products and services. They can even provoke emotions regarding the quality of customer service, the cultural significance of the brand, etc. Logos establish relations, and help viewers create a connection between a company and its product- it is essentially a simplified ad! Logos are the symbol, or face, of the organization. This blog post, one of our most popular, was updated on March 29th, 2019 to include even more info and examples of icons, logos, and wordmarks (oh my!) Logo Each serve a specific purpose, and while they may sometimes look alike, the intention behind each is very different….so today we’re breaking it down for you! Sometimes there’s a bit of confusion about the difference between an icon, emblem, wordmark, and logo, and why it’s so important you not use them interchangeably.
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